Five years as Director of Golf Sales and Marketing for the Bermuda Tourism Authority.
The Bermuda Tourism Authority identified golf as a key element of the island’s tourism strategy. Andrew Brooks was tasked with uniting Bermuda’s courses, hotels and facilities into a single, marketable product.
The target was affluent golfers in the United States, Canada and the United Kingdom — and the work was as much about getting competing venues to sell one proposition as it was about marketing.
