Sales & Marketing

A destination is not a collection of golf courses. It is a single proposition that a golfer in Connecticut can picture, price and book — and most places never assemble one.

Positioning, branding and demand generation for facilities and destinations. The work that took Bermuda from a set of courses to a golf destination.

Who this is for

• Tourism authorities with golf assets they are not converting
• Resorts and clubs competing for the same visiting golfer
• Facilities with the product right and the demand wrong

What it covers

• Positioning and proposition development
• Bringing competing venues into one marketable product
• Tour operator, agent and airline relationships
• Event strategy as a marketing instrument
• Brand, campaign and channel planning
• Measurement that ties spend to rounds booked