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Golf in Bermuda
Destination marketing · Bermuda

Making Bermuda a golf destination

An island with more golf courses per square mile than anywhere on earth, and no single proposition to sell.

The situation

The Bermuda Tourism Authority had identified golf as a key element of its tourism strategy but the island’s courses, hotels and facilities were competing rather than combining.

What we did

As Director of Golf Sales and Marketing, Andrew united them into one marketable product and built the sales and marketing strategy behind it, aimed at golfers in the United States, Canada and the United Kingdom.

The result

Five years of increased exposure, higher golf tourism revenue, and Bermuda established on the global golf map.

5 years

More work

PGA Grand Slam of Golf at Port Royal, Bermuda
Events · Bermuda

Four PGA Grand Slams at Port Royal

Director of golf through a Robert Trent Jones Sr. course’s refurbishment, then host operations for the tournament of major winners.

4 championships